We consider children and children's play to be the cornerstone of everything we do. We take this responsibility seriously and always set ambitions high, as only the best is good enough for the builders of tomorrow. ur sustainability and responsibility efforts revolve around children and our passion for play and learning. Every day we translate these objectives into firm steps, so we can help build a better tomorrow.Our aspirations are derived from our heritage and are deeply rooted in our culture and company values foundation, the LEGO® Brand Framework. Our brand promises, especially our Planet Promise to guide our sustainability approach and our five strategic ambitions. To enable us to achieve these ambitions, we have defined a broader set of tangible goals, which we work with internally and report on externally.All employees are encouraged and empowered to make a positive impact. We strive to integrate sustainability and responsibility efforts; make them easier, stronger and more value-adding to the way we operate, whether this is for our Product Safety or within Environment, Social Responsibility or Corporate Governance & Business Conduc more... See more text